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The research of this dissertation chiefly aimed to fill the gap of little concerned that has been given to entry mode selection that is hampered by competition in China prosperous automotive industry. The latter has been well invested by global firms from all over the world but competition impedes their choice of entry mode. One core aim of this paper was to identity competitive entry barriers that global firms are encountering in large emerging markets such as China automotive industry. A review of the literature revealed that entry mode selection has been one of the most pertinent topics of research; a cornerstone to globalization and the base of creating competitive advantages both locally and globally (Keegan and Green, 2008). There were findings that exporting, franchising/Licensing, joint venture (JV) and wholly-owned (WOS) subsidiary are four most selected entry modes selected to investing large emerging market, most particularly the BRIC countries (Brazil, Russia, India, and China). JV and WOS have been considered as the two most chosen entry modes for China market but no particular attention was given to the automobile industry which very competitive and promising.