Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.
Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.
Rafä ¿liwi¿ski is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland. ¿ukasz Pu¿lecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.
Inhaltsangabe
Introduction - Strategy, innovations and consumer under the influence of megatrends Rafä liwi ski and ukasz Pu lecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafä liwi ski 2. Towards sustainable markets and business models - new trends in building competitive position Magdalena liwi ska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality - implications for marketing activities Mägorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication - corporation perspective Mägorzata Bartosik-Purgat, Michä Staszków and Michä Lemäski Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions - from Innovation Cooperation to Translational Innovation ukasz Pu lecki, Marek D browski, Michael Czekajlo and Mateusz Pu lecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Wi cek-Janka and Alicja Hadry -Nowak Conclusion - Looking Ahead 2030 Rafä liwi ski and ukasz Pu lecki
Introduction - Strategy, innovations and consumer under the influence of megatrends Rafä liwi ski and ukasz Pu lecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafä liwi ski 2. Towards sustainable markets and business models - new trends in building competitive position Magdalena liwi ska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality - implications for marketing activities Mägorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication - corporation perspective Mägorzata Bartosik-Purgat, Michä Staszków and Michä Lemäski Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions - from Innovation Cooperation to Translational Innovation ukasz Pu lecki, Marek D browski, Michael Czekajlo and Mateusz Pu lecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Wi cek-Janka and Alicja Hadry -Nowak Conclusion - Looking Ahead 2030 Rafä liwi ski and ukasz Pu lecki
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