Simon Hall

Compelling Communication

Writing, Public Speaking and Storytelling for Professional Success

• Broschiertes Buch

Produktbeschreibung

"This book covers all a reader needs to become a compelling communicator: from the essentials of effective communication, to writing skills, public speaking and presentations, the power of storytelling, the use of communication to achieve strategic aims, how to attract the media attention, and communicating impressively in the online world"--

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 314
• Erscheinungstermin: 31. Juli 2024
• Englisch
• ISBN-13: 9781009447416
• ISBN-10: 1009447416
• Artikelnr.: 69926743

Autorenporträt

Simon Hall is a Course Leader in writing, public speaking and storytelling skills at the University of Cambridge. He also runs his own communication agency, Creative Warehouse. He has published twelve books on business and communication, along with eight novels, and previously was a BBC Television, Radio and Online News Correspondent for twenty years.

Inhaltsangabe

Introduction
1. The foundations of effective communication
2. Writing to woo and wow
3. The tricks of the writing trade
4. The splendour of storytelling
5. Strategic stories (storytelling II, the sequel)
6. Public speaking, presenting and performing
7. Powerful public speaking and presentations
8. The online world
9. Mixing it with the media
10 Strategic communication
A compelling conclusion (hopefully).