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This work details the implementation project of a fictive cosmetic company in Columbia. It offers an overview of the industry and a PESTEL analysis regarding Columbia. The SWOT analysis puts forward the threats and opportunities linked to implementing a cosmetic industry in such a country. The use of tools such as the Koch Checklist and Mr. Bertrand Monnet's risk measurement table finally offer the reader a concrete recommendation.

Produktbeschreibung
This work details the implementation project of a fictive cosmetic company in Columbia. It offers an overview of the industry and a PESTEL analysis regarding Columbia. The SWOT analysis puts forward the threats and opportunities linked to implementing a cosmetic industry in such a country. The use of tools such as the Koch Checklist and Mr. Bertrand Monnet's risk measurement table finally offer the reader a concrete recommendation.
Autorenporträt
Sarah Gaspard est une jeune française de 26 ans, diplômée de l'EDHEC Business School. Au fil de ses nombreux déménagements, qu'ils soient personnels ou professionnels, elle a développé une vive curiosité pour le développement des affaires à l'international.