Communicating Social and Environmental Issues Effectively - Reed, Betsy
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This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.

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Produktbeschreibung
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Autorenporträt
Betsy Reed is a sustainability strategist, engagement expert and communications practitioner. Her broad experience over the past 17 years has included overseeing the design of Scotland's first truly national recycling campaign, leading Nestle UK's public engagement work on sustainability and working at Director level for a range of communications agencies. She's a Member of the PRCA and a Fellow of the UK Royal Society of Arts (RSA), which brings together a global community of fellows to share creative ideas and innovation to solve pressing issues. She holds an MSc in Nationalism Studies from the University of Edinburgh and is currently based in Barcelona.