Communicating Science
Carl Bärstad
Broschiertes Buch

Communicating Science

Motives and Methods for the Communication of Science in the 21st Century - A Qualitative Study

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In today s fast moving world the communication of science and technology is playing an increasingly important role in maintaining a sustainable relationship between science and the public. As science journalism is in decline, researchers and Universities have gained leeway in their relationship with traditional media. The motives to communicate outwards can be seen as a consequence of the PUS (Public Understanding of Science) and PEST (Public Engagement in Science and Technology) movements, which grew out of a general concern for the public s lack of interest and knowledge about science and th...