Broschiertes Buch

Communicating Science and Technology Through Online Video

Researching a New Media Phenomenon

Herausgegeben: León, Bienvenido; Bourk, Michael

Beschreibung

Online video's unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

Produktdetails

• Routledge Focus on Communication Studies
• Verlag: Routledge / Taylor & Francis
• Seitenzahl: 148
• Englisch
• Abmessung: 8mm x 140mm x 216mm
• Gewicht: 270g
• ISBN-13: 9780367607166
• Artikelnr.: 61114542

Rezensionen

A timely arrival in the academic literature on science communication through online video, this book reports on the results of a major international project that has explored in depth this emerging field of research. The studies analyze different aspects and elements that are crucial to anyone intending to enter the world of online science video communication, and to understand the ways in which the viewers utilize the information. -- Erik Stengler and Hannah Sherman, Journal of Science Communication

A timely arrival in the academic literature on science communication through online video, this book reports on the results of a major international project that has explored in depth this emerging field of research. The studies analyze different aspects and elements that are crucial to anyone intending to enter the world of online science video communication, and to understand the ways in which the viewers utilize the information. -- Erik Stengler and Hannah Sherman, Journal of Science Communication