Fred Sanborn (USA. North Carolina Wesleyan University)

A Cognitive Psychology of Mass Communication

• Broschiertes Buch

Produktbeschreibung

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 8 ed
• Seitenzahl: 554
• Erscheinungstermin: 13. September 2022
• Englisch
• Abmessung: 172mm x 244mm x 37mm
• Gewicht: 1016g
• ISBN-13: 9780367713553
• ISBN-10: 0367713551
• Artikelnr.: 64102521

Autorenporträt

Fred W. Sanborn is Professor of Psychology at North Carolina Wesleyan University, where he teaches a wide range of psychology courses. He is also the founding director of the NCWC's Teaching and Learning Center and the assistant director of the Honors Program.

Inhaltsangabe

Chapter 1. Mass Communication in Our Digital Society: The Changing Media
Landscape Chapter 2. Research and Theory in Mass Communication: How Are
Media Studied Scientifically? Chapter 3. The Psychology of Mass
Communication: Thinking about Our Media Use Chapter 4. Emotions and Media:
Applications for Music and Sports Chapter 5. Media Portrayals of Groups:
Distorted Social Mirrors Chapter 6. Advertising: Baiting, Catching, and
Reeling Us In Chapter 7. News: Setting an Agenda about the World Chapter 8.
Politics: Using News and Advertising to Win Elections Chapter 9. Violence:
Media Mayhem Matters Chapter 10. Sex: Is Tuning In Turning Us On? Sexuality
through a Media Lens Chapter 11. Socially Positive Media: Teaching Good
Things to Children (and the Rest of Us)