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The way in which colours function on a psychological level is introduced in relation to branding and marketing, with examples of effective use of colour in packaging given throughout.

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Produktbeschreibung
The way in which colours function on a psychological level is introduced in relation to branding and marketing, with examples of effective use of colour in packaging given throughout.
Autorenporträt
SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.