Colleges in Crisis describes how the Covid and a shrinking birth rate over the last decade will devastate private colleges and universities if they cannot quickly transform their curriculum, operations, and marketing methods. The book offers two turnaround strategies that have been successfully used over the last twenty years. In addition, the book discusses the obstacles that leaders will face in conducting a transformational turnaround.
Colleges in Crisis describes how the Covid and a shrinking birth rate over the last decade will devastate private colleges and universities if they cannot quickly transform their curriculum, operations, and marketing methods. The book offers two turnaround strategies that have been successfully used over the last twenty years. In addition, the book discusses the obstacles that leaders will face in conducting a transformational turnaround.
Michael Townsley holds a bachelors degree from Purdue University, a Masters of Arts from the University of Delaware, and a Ph.D. from the University of Pennsylvania. Townsley was the Chief Financial Officer and Senior Vice-President at Wilmington College in New Castle, Delaware. Subsequent to Wilmington College, he was President of the Pennsylvania Institute of Technology in Media, Pennsylvania and a Full Professor of Business at Becker College in Worcester, Massachusetts. Dr. Townsley has authored these books: Crisis in Higher Education, Financial Strategy for Higher Education, Weathering Turbulent Times, The Small College Guide to Financial Health Beating the Odds. Recently, he published a biography of Steve Hannagan, a pioneer in marketing and public relations. In addition, he has contributed chapters and numerous articles on finance, management, IT systems for financial management, and higher education marketing.
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