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With a focus on real-life situations and solutions, this text teaches business-to-business salespeople how to build hard-driving closing techniques into soft-sell consultative strategies, how to use a customer-centered approach to identify customer buying motives, and more.

Produktbeschreibung
With a focus on real-life situations and solutions, this text teaches business-to-business salespeople how to build hard-driving closing techniques into soft-sell consultative strategies, how to use a customer-centered approach to identify customer buying motives, and more.