Brian Clegg

Clegg: FT Briefing Sustainable_p

• Broschiertes Buch

Produktbeschreibung

FAST ANSWERS TO CRITICAL BUSINESS DECISIONS You don't have the time to read around a subject but you need the answers to your pressing business issues - fast. Financial Times Briefings provide short, high value, results-focused advice to ensure that you deliver hard measurable outcomes. - Clear, concise results-focused information - Brief, relevant case studies demonstrate success and failure - Emphasis on actions and objectives - Benchmarks and metrics to measure outcomes and achievements - 'Briefing lessons' quickly distil key business insights A more sustainable business is a more profitable one. Financial Times Briefing on Sustainable Business is your practical and accessible guide to transforming the way you do business, to the gain of both the environment and your bottom line. The unique structure of the book will ensure that you get the targeted advice you need. Visit our website at www.pearson-books.com/ftbriefings

Produktdetails

• Financial Times Briefings
• Verlag: Pearson Education
• Seitenzahl: 147
• Erscheinungstermin: Juni 2011
• Englisch
• Abmessung: 239mm x 172mm x 15mm
• Gewicht: 353g
• ISBN-13: 9780273746010
• ISBN-10: 0273746014
• Artikelnr.: 33133945

Autorenporträt

Brian Clegg was a senior manager at British Airways before setting up the business creativity training company Creativity Unleashed Limited (www.cul.co.uk). He now divides his time between his work with large organisations, where his clients have included Sony and the BBC and writing books. Previous books Brian has written include Imagination Engineering andCapturing Customers' Hearts for FT Prentice Hall and A Brief History of Infinity and Before the Big Bang. Brian has also written regular columns, features and reviews for numerous magazines and contributed to radio and TV programmes.

Inhaltsangabe

Table of Contents
Part 1 - In Brief
1 Executive summary
2 What is sustainable business?
3 Why do it?
4 Who's doing it? Who has done it?
Part 2 - In Practice
5 How to do it: strategy guide
6 How to do it: detailed considerations
7 How to justify it: developing a business case
8 How to manage it
9 How to measure it
10 How to talk about it
Part 3 - Intervention
11 Executive intervention
Part 4 - In depth
Resources
Weblinks
Sites
Consultants
Courses