Charles Marsh

Broschiertes Buch

Classical Rhetoric and Modern Public Relations

An Isocratean Model

Beschreibung

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Autor

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 208
• Erscheinungstermin: 10. Oktober 2016
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 286g
• ISBN-13: 9781138233829
• ISBN-10: 113823382X
• Artikelnr.: 46767607