Waldemar Cudny

City Branding and Promotion

The Strategic Approach

• Broschiertes Buch

Produktbeschreibung

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Produktdetails

• Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 186
• Erscheinungstermin: 18. Dezember 2020
• Englisch
• Abmessung: 155mm x 232mm x 18mm
• Gewicht: 306g
• ISBN-13: 9780367730192
• ISBN-10: 0367730197
• Artikelnr.: 67517254

Autorenporträt

Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of ¿ód¿, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland.

Inhaltsangabe

1. Introduction 2. Setting the agenda 3. Defining the current situation:
developing the analytical part of the strategy 4. Creating the strategic
part and strategy implementation 5. City branding and promotion strategy
for Tomaszów Mazowiecki (Poland) 6. Summary