When businesses, charities and governments treat people as citizens, everything changes. We become equipped to face the big challenges of inequality, climate, pandemics and polarisation. So let's end the age of the consumer and begin the age of the citizen! With case studies from Kenya to Birmingham of inspiring individuals making a better future.
When businesses, charities and governments treat people as citizens, everything changes. We become equipped to face the big challenges of inequality, climate, pandemics and polarisation. So let's end the age of the consumer and begin the age of the citizen! With case studies from Kenya to Birmingham of inspiring individuals making a better future.
Jon Alexander began his career with success in advertising, winning the prestigious Big Creative Idea of the Year before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens, he is ready to share them with the world.
Inhaltsangabe
Foreword. Brian Eno sets out the value of Citizens in framing a new optimistic cooperative story for our age as opposed to the two other options: authoritarian states such as China and "Siliconia" - "a Consumer state with centralised power and deep surveillance". Mentions Citizen Story 1. Opening. Jon Alexander sets out the need to 'step into' the Citizen Story so that we can deal with the many challenges of our age: economic insecurity ecological emergency public health threats political polarisation and more. Mentions citizens economic insecurity ecological emergency 2. Citizens Everywhere. How humans are bound together through interdependence and reciprocity and in turn have a deep bond with nature which conventional big business cannot understand. Picks apart the self-dependence and utilitarian philosophy of tech billionaires Peter Thiel and Mark Zuckerberg 3. Citizens By Nature. Central to the Citizen Story is a belief in ourselves and in human nature as creative capable and caring rather than lazy self-interested and competitive within a zero-sum framework. Any redesign of institutions will fail if we haven’t embraced this fundamental belief 4. We're All Consumers Now. The launch of the consumer age by way of Apple's advert for its new Macintosh at the US SuperBowl in 1984. Mentions Apple Macintosh Ridley Scott consumer demand Consumer Story George Orwell 1984 Virgin Atlantic Richard Branson IKEA Walmart Virgin Galactic 5. Once We Were Subjects. Before the Consumer there was another story: the Subject as in ‘subjects of the king.’ In this story the Great Man – the Chief Pope King Boss Father – knows best. The rest of us are innocents ignorant of important matters. Mentions King Sargon of Akkad and Mesopotamia 6. Citizen NGOs. The Consumer Story is falling apart but the truth alone is not enough to ensure it passes to the Citizen Story. We must act too to seize control of our futures and to ensure that we actually have a future. Case studies include the National Trust in the UK 7. Citizen Business. How businesses can harness the power of the Citizen Story to make their workings more popular and inclusive and to drive forward societal change. Case studies include the brewery BrewDog in Stonehaven Scotland. Mentions Martin Dickie Tesco craft beer Equity Punks 8. Citizen Government. Taiwan has pioneered the application of citizen government in stark comparison to Communist China which offers a vision of an alternative authoritarian future. Mentions Taiwan Taipei Economic Power Up Plan Tarek el-Tayeb Mohamed Bouazizi Arab Spring Sunflower Revolution 9. Closing. A new Citizen movement is building. Examples include Paris approving a standing Citizens' Assembly and Chile's Citizen-driven Constitutional Convention. Mentions Delian Aspourhov Restor Founders Fund Varda Space Industries Francis Suarez Elon Musk Balaji Srinavasaran Writing Citizens. The book has been a collaborative process involving several different sets of people and organisations including not least the New Citizenship Project team References. The author thanks among others Jo Hunter Emma Ashru Jones Tendai Chetse Anna Maria Hosford National Trust Helen Meech Fallon advertising agency Iris Schönherr Ariane Conrad OuiShare Fest Food Ethics Council Chris Seeley Index. A full index of terms used in the book such as participatory democracy Certified B Corporations citizens assemblies and sortition
Foreword. Brian Eno sets out the value of Citizens in framing a new optimistic cooperative story for our age as opposed to the two other options: authoritarian states such as China and "Siliconia" - "a Consumer state with centralised power and deep surveillance". Mentions Citizen Story 1. Opening. Jon Alexander sets out the need to 'step into' the Citizen Story so that we can deal with the many challenges of our age: economic insecurity ecological emergency public health threats political polarisation and more. Mentions citizens economic insecurity ecological emergency 2. Citizens Everywhere. How humans are bound together through interdependence and reciprocity and in turn have a deep bond with nature which conventional big business cannot understand. Picks apart the self-dependence and utilitarian philosophy of tech billionaires Peter Thiel and Mark Zuckerberg 3. Citizens By Nature. Central to the Citizen Story is a belief in ourselves and in human nature as creative capable and caring rather than lazy self-interested and competitive within a zero-sum framework. Any redesign of institutions will fail if we haven’t embraced this fundamental belief 4. We're All Consumers Now. The launch of the consumer age by way of Apple's advert for its new Macintosh at the US SuperBowl in 1984. Mentions Apple Macintosh Ridley Scott consumer demand Consumer Story George Orwell 1984 Virgin Atlantic Richard Branson IKEA Walmart Virgin Galactic 5. Once We Were Subjects. Before the Consumer there was another story: the Subject as in ‘subjects of the king.’ In this story the Great Man – the Chief Pope King Boss Father – knows best. The rest of us are innocents ignorant of important matters. Mentions King Sargon of Akkad and Mesopotamia 6. Citizen NGOs. The Consumer Story is falling apart but the truth alone is not enough to ensure it passes to the Citizen Story. We must act too to seize control of our futures and to ensure that we actually have a future. Case studies include the National Trust in the UK 7. Citizen Business. How businesses can harness the power of the Citizen Story to make their workings more popular and inclusive and to drive forward societal change. Case studies include the brewery BrewDog in Stonehaven Scotland. Mentions Martin Dickie Tesco craft beer Equity Punks 8. Citizen Government. Taiwan has pioneered the application of citizen government in stark comparison to Communist China which offers a vision of an alternative authoritarian future. Mentions Taiwan Taipei Economic Power Up Plan Tarek el-Tayeb Mohamed Bouazizi Arab Spring Sunflower Revolution 9. Closing. A new Citizen movement is building. Examples include Paris approving a standing Citizens' Assembly and Chile's Citizen-driven Constitutional Convention. Mentions Delian Aspourhov Restor Founders Fund Varda Space Industries Francis Suarez Elon Musk Balaji Srinavasaran Writing Citizens. The book has been a collaborative process involving several different sets of people and organisations including not least the New Citizenship Project team References. The author thanks among others Jo Hunter Emma Ashru Jones Tendai Chetse Anna Maria Hosford National Trust Helen Meech Fallon advertising agency Iris Schönherr Ariane Conrad OuiShare Fest Food Ethics Council Chris Seeley Index. A full index of terms used in the book such as participatory democracy Certified B Corporations citizens assemblies and sortition
Rezensionen
In Citizens: Why the Key to Fixing Everything is All of Us (Canbury Press, £20/$30, 320 pages), Alexander, writing with Ariane Conrad, focuses on one particular way of improving the world: by encouraging people to think as citizens, not consumers. A former advertising man, Alexander became deeply disillusioned with his trade. He believes that the consumer society encourages people to be simultaneously entitled and passive. Citizens, by contrast, are engaged and embrace the idea of the common good. His lively book - which has become something of an underground hit - highlights new forms of active citizenship, such as the rise of the Effective Altruism movement and the foundation of community self-help organisations in the slums of Africa.
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