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The purpose of "CIO Master - Unleash the Digital Potential of IT " is to provide guidelines for building a framework to run a highly effective, highly innovative and highly mature digital IT organization. Also, it provides the principles to reinvent CIO leadership via practicing multitudes of digital influence. -Rebrand digital CIOs with multiple personas. -Reinvent IT to unleash its full digital potential. -Reenergize change as an ongoing digital capability. -Refine talent management to bridge IT skills gap. -Remaster multidimensional IT to create multi-level business value. -Renovate strategy execution continuum to improve effectiveness. -Reimagine IT as an innovation engine to catalyze business growth. -Reshape IT via leveraging "3P"s: Principle, Portfolio, Performance. -Retool IT agility to adapt to change.