Chinese Business - Liu, Hong
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Authored by an academic expert on China, this new edition of Chinese Business moves beyond the traditional narrative to provide a thorough and accessible introduction to Chinese business. Simplistic and stereotyping accounts of cultural differences are rejected in favour of a text that includes Chinese traditions, culture and philosophy. Retaining the broad-ranging, informative style of the first edition, this text has been updated to include discussion of new topics such as internet business and innovation strategies.

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Produktbeschreibung
Authored by an academic expert on China, this new edition of Chinese Business moves beyond the traditional narrative to provide a thorough and accessible introduction to Chinese business. Simplistic and stereotyping accounts of cultural differences are rejected in favour of a text that includes Chinese traditions, culture and philosophy. Retaining the broad-ranging, informative style of the first edition, this text has been updated to include discussion of new topics such as internet business and innovation strategies.
Autorenporträt
Hong Liu is Founding Director of the China Business Centre at Manchester Business School, University of Manchester, UK.