In this book, a full range of symbols and seemingly discrete social phenomena are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to semiotics.
In this book, a full range of symbols and seemingly discrete social phenomena are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to semiotics.
Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture.
Inhaltsangabe
List of figures. The Distorted Symbols about China Chapter 1: The Metalanguage's Mechanism of Communicating the Whole via the Part and the Strategy of Corporate Communication Chapter 2: The Semantic Multiplicity of Symbolic Signification: the Evolution of Classic Chinese Symbols through History Chapter 3: The Selectivity of Symbolic Signifiers: the Root Cause for the Communication of Negative Chinese Images in Modern Times Chapter 4: The Metalanguage's Mechanism of Communicating the Whole via the Part: How the Image of China is Constructed via Non-Government Symbols Chapter 5: The Mechanism of Synergic Communication between Two Systems of Signifiers: the International Communication of the Chinese Media Chapter 6: The "APEC Blue": the Transmutation of Symbols from Mass Communication to Groups Communication Chapter 7: The Characteristics of Strong Symbols and their Power of Communication Conclusion. Postscript. Bibliography. Index
List of figures. The Distorted Symbols about China Chapter 1: The Metalanguage's Mechanism of Communicating the Whole via the Part and the Strategy of Corporate Communication Chapter 2: The Semantic Multiplicity of Symbolic Signification: the Evolution of Classic Chinese Symbols through History Chapter 3: The Selectivity of Symbolic Signifiers: the Root Cause for the Communication of Negative Chinese Images in Modern Times Chapter 4: The Metalanguage's Mechanism of Communicating the Whole via the Part: How the Image of China is Constructed via Non-Government Symbols Chapter 5: The Mechanism of Synergic Communication between Two Systems of Signifiers: the International Communication of the Chinese Media Chapter 6: The "APEC Blue": the Transmutation of Symbols from Mass Communication to Groups Communication Chapter 7: The Characteristics of Strong Symbols and their Power of Communication Conclusion. Postscript. Bibliography. Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
