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Many books have been written about the life and struggle of Ernesto Che Guevara, but there is not a single special study on his communication strategy in the revolutionary struggle. The author tried, using a large number of sources and literature, to get closer to solving the problem - why Che managed to unite people in the revolutionary struggle quite quickly, what special methods of influence he used, and why others could not even come close to his achievements. Having worked his way up from a poor student to Minister of Industry and then, dying in Bolivia, he became an icon of revolutionaries all over the world. His image remains untarnished to this day. This book is built on the principle of chronology, it examines in stages different episodes in the life of Guevara: the guerrilla war in Cuba, the first years of the revolution on the island, and then the Congo and Bolivian epics. The causes of successes and defeats of Ernesto and his comrades-in-arms are analyzed. The specialplace of communication strategy in his activities is highlighted. The book is written for a wide range of readers, it will be of interest to anyone who has ever heard the nickname of the protagonist "Che", which has merged with his name and surname.