Change - Centola, Damon
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A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein.

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Produktbeschreibung
A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein.
Autorenporträt
Damon Centola is a Professor in the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group. His widely cited work has been published across several disciplines in the world's leading journals, including Science, The Proceedings of the National Academy of Sciences, Nature Human Behavior, The American Journal of Sociology, and Journal of Statistical Physics. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army and the NBA. Popular accounts of Damon's work have appeared in the New York Times, Washington Post, CNN, Wall Street Journal, Wired, TIME , The Atlantic, and Scientific American.
Rezensionen
An utterly fascinating read that will challenge your core assumptions about how change happens ADAM GRANT, bestselling author of Originals and Give and Take