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Originating nearly a century ago, India's ceramic industry has transformed into a global contender through modernization and innovation. While some states flourish in meeting rising global demands, West Bengal, despite its pottery heritage, faces challenges in ceramic production. This study delves into the dynamics of West Bengal's ceramic industry. Through rigorous statistical analysis, the study identifies unique challenges and unveils growth potentials. The findings offer strategic recommendations for West Bengal's ceramic units to surmount obstacles and ensure sustainable business operations in the state.