Catalog Strategists Toolkit - Muldoon, Katie
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Here it is at your fingertips and at your keyboard-all form charts, checklists, and spreadsheets-everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered-from creative production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past 30 years.

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Produktbeschreibung
Here it is at your fingertips and at your keyboard-all form charts, checklists, and spreadsheets-everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered-from creative production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past 30 years.
Autorenporträt
Katie Muldoon has more than 30 years' experience, including associations with more than 300 companies, many of them in the Fortune 50. She founded the Muldoon Agency in New York City in 1979 and, a decade later, sold it to a joint venture of the then-largest ad agencies on three continents: Dentsu (Asia), Young & Rubicam (North America), and Havas (Europe). She subsequently found the Muldoon & Baer Agency with her husband Jacob Baer.Muldoon was a long-time columnist for "DM News" and now writes monthly for "DIRECT" magazine. Her third book-"How to Profit Through Catalog Marketing"-was published in 1995. "The Catalog Strategist's Toolkit" is her fourth.Muldoon is a former adjunct assistant professor at the New York University Center for Direct Marketing and has taught the Direct Marketing Association's (DMA) Catalog Essentials Seminar for both B2C and B2B students for almost two decades. She hs served on the DMA Board's Executive Committee, is past chair of thet Ethics, ECHO, and Image Committees.Muldoon has won numerous ECHO and Caples Awards, as well as the 2004 Edward N. Mayer Educational Leadership Award, given by the Direct Marketing Educational Foundation in recognition of extraordinary support of direct marketing education. In addition to numerous other awards she was awarded the 1989 Woman of the Year Award by the Women in Direct Marketing.Muldoon is a frequent speaker, lecturer, and judge, both nationally and internationally.