Desmond Lam

Casino Management in Integrated Resorts

• Gebundenes Buch

Produktbeschreibung

Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 162
• Erscheinungstermin: 9. Juli 2019
• Englisch
• Abmessung: 236mm x 155mm x 15mm
• Gewicht: 431g
• ISBN-13: 9781138097483
• ISBN-10: 1138097489
• Artikelnr.: 57111605

Autorenporträt

Desmond Lam is a Professor in Integrated Resort and Tourism Management at the University of Macau, China. He is a life member of Clare Hall, University of Cambridge, and recipient of several awards including the Emerging Leader trophy at the 2016 Asia Gaming Awards. Desmond has also been a judge for the International Gaming Awards since 2008 and, more recently, for the G2E Asia Awards.

Inhaltsangabe

1. Introduction 2. History of Gambling, Casinos and Modern Integrated
Resorts 3. The Role of Casino in an Integrated Resort 4. Psychology of
Gambling and Casino Gaming 5. Casino Floor Design, Servicescape and Service
Quality 6. Basic Casino Operation Concepts 7. Marketing Casino Gaming 8.
Social Impact of Integrated Resorts Additional Article I Additional Article
II