Can Water Become More Appealing Through Enhanced Design and Marketing? - Thorsteinsson, Gisli;Page, Tom
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Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

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Produktbeschreibung
Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.
Autorenporträt
Gisli Thorsteinsson é professor assistente na Universidade da Islândia. Dr.Tom Page é Professor Assistente na Universidade de Loughborough. O Dr. Subramaniam Arunachalam é Professor Associado na Universidade de East London. Os autores escreveram inúmeros artigos na área do Design e publicaram vários livros de texto.