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World-renowned competition strategist Porter and his colleagues explain why American assumptions about Japan have proved inaccurate, what this nation must do to come back, and what its journey can tell us about how to succeed in the global economy.

Produktbeschreibung
World-renowned competition strategist Porter and his colleagues explain why American assumptions about Japan have proved inaccurate, what this nation must do to come back, and what its journey can tell us about how to succeed in the global economy.
Autorenporträt
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. He is the author of a number of books on competitive strategy and international competitiveness, including The Competitive Strategy: Techniques for Analyzing Industries and Competitors, which has been printed more than fifty times.