Alan Barnard, Chris Parker

Campaign It!

Achieving Success Through Communication

• Broschiertes Buch

Produktbeschreibung

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 234
• Erscheinungstermin: 15. März 2012
• Englisch
• Abmessung: 244mm x 170mm x 13mm
• Gewicht: 412g
• ISBN-13: 9780749464202
• ISBN-10: 0749464208
• Artikelnr.: 33280089

Autorenporträt

Alan Barnard is a marketing and communications consultant. In the nineties he was heavily involved with the modernizing of both the British Labour Party and then the Football (Soccer) Association. Chris Parker is Senior Lecturer in Sport and Leisure Management at Nottingham Trent University. He is an experienced management consultant, trainer and author and the co-author of Developing Management Skills for Leadership.

Inhaltsangabe

Introduction
1. Our approach to campaigns and campaigning
2. Cause
3. Recognizing and understanding your audience
4. The narrative
5. Influencing conversations
6. Mapping the campaign
7. Integrating activities
8. !
9. Being a campaigner