Camel Cigarette Collectibles: 1964-1995 - Congdon-Martin, Douglas
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  • Broschiertes Buch

In 1988, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary, a suave, new character appeared to sell Camel cigarettes: Joe Camel, a figure which gained international recognition on posters, signs, premiums and merchandise bearing the Camel logos. Joe was retired in 1997 and the collectibles with his image are more desirable than ever. This is his reference guide, with color photos and helpful information.

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Produktbeschreibung
In 1988, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary, a suave, new character appeared to sell Camel cigarettes: Joe Camel, a figure which gained international recognition on posters, signs, premiums and merchandise bearing the Camel logos. Joe was retired in 1997 and the collectibles with his image are more desirable than ever. This is his reference guide, with color photos and helpful information.
Autorenporträt
This new book follows the popular Camel Cigarette Collectibles: The Early Years, 1913-1963, also by Douglas Congdon-Martin.