Caged in Our Own Signs: A Book About Semiotics is a primer of semiotics, intended for general readers as well as communication majors. The first five chapters introduce the basic constructs, models, assumptions, frameworks for semiotic thinking, and other elements that underpin contemporary semiotics. This volume also provides the reader with semiotic methodology to analyze issues of postmodernism, of text semiotics, and of mass cultural semiotics. This book is written in such a way that the reader may easily apply the semiotic knowledge to the everyday conversation and discourse.
Caged in Our Own Signs: A Book About Semiotics is a primer of semiotics, intended for general readers as well as communication majors. The first five chapters introduce the basic constructs, models, assumptions, frameworks for semiotic thinking, and other elements that underpin contemporary semiotics. This volume also provides the reader with semiotic methodology to analyze issues of postmodernism, of text semiotics, and of mass cultural semiotics. This book is written in such a way that the reader may easily apply the semiotic knowledge to the everyday conversation and discourse.
Acknowledgments WHAT IS SEMIOTICS? THE STRUCTURE OF SIGNS. Sign = Signifier + Signified Signification A Dialectic Synthesis The Sign, The Lie, The Truth SIGNS AND MEANINGS Icon, Index, Symbol Monosemy-Polysemy. Denotation: Connotation Scheme: Usage. Similarities: Differences Categories of Signs REALITY CONSTRUCTION Categories Metaphors Metonymies Images CODES AND CODIFICATION Arbitrariness and Convention Convention and Motivation Codification and De-codification Paradigm and Syntagm Definition of Codes Three Types of Codes Restructuring Codes Codes for Prescribed Society SEMIOSIS Human Semiosis Tripartite Models of Semiosis Two Branches of Semiosis Characterisitic of Nesting Semiotization Crisis in Representation Centrality of Text SEMIOLOGICAL SPACE Human = Semiological Space Language: Psychological Space The Semiotic Self. Heaven: The Dialectic Space Internal Image External Image TEXT SEMIOTICS Barthes' Model The Sand Myth Defining the Text The Structure of the Text Binary Oppositions Synchronicity, Dichronicity, Panchronicity Paradigm and Synchronicity Syntagm and Diachronicity Metalanguage MYTHOLOGY Myth as Form Myth as Discourse Diachronic Text Analysis The Characteristics of Myth IDEOLOGY From Mythology to Ideology Myth and Hegemony Definitive Meanings Counter-Myth MASS CULTURAL SEMIOTICS Television Film Photography Cartoons Conclusion: Two Realities MYTH- MAKING The Womb of Stories The Semiotic Square A Three-Layer Structure A Story of Man Four Types of Labor The Loci of a Serial Death Calling for Narratives of Life References Glossary Index
Acknowledgments WHAT IS SEMIOTICS? THE STRUCTURE OF SIGNS. Sign = Signifier + Signified Signification A Dialectic Synthesis The Sign, The Lie, The Truth SIGNS AND MEANINGS Icon, Index, Symbol Monosemy-Polysemy. Denotation: Connotation Scheme: Usage. Similarities: Differences Categories of Signs REALITY CONSTRUCTION Categories Metaphors Metonymies Images CODES AND CODIFICATION Arbitrariness and Convention Convention and Motivation Codification and De-codification Paradigm and Syntagm Definition of Codes Three Types of Codes Restructuring Codes Codes for Prescribed Society SEMIOSIS Human Semiosis Tripartite Models of Semiosis Two Branches of Semiosis Characterisitic of Nesting Semiotization Crisis in Representation Centrality of Text SEMIOLOGICAL SPACE Human = Semiological Space Language: Psychological Space The Semiotic Self. Heaven: The Dialectic Space Internal Image External Image TEXT SEMIOTICS Barthes' Model The Sand Myth Defining the Text The Structure of the Text Binary Oppositions Synchronicity, Dichronicity, Panchronicity Paradigm and Synchronicity Syntagm and Diachronicity Metalanguage MYTHOLOGY Myth as Form Myth as Discourse Diachronic Text Analysis The Characteristics of Myth IDEOLOGY From Mythology to Ideology Myth and Hegemony Definitive Meanings Counter-Myth MASS CULTURAL SEMIOTICS Television Film Photography Cartoons Conclusion: Two Realities MYTH- MAKING The Womb of Stories The Semiotic Square A Three-Layer Structure A Story of Man Four Types of Labor The Loci of a Serial Death Calling for Narratives of Life References Glossary Index
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