Michael Wilkinson, Richard Smith, Tierah Chorba

Buying Styles: Simple Lessons in Selling the Way Your Customers Buys

• Broschiertes Buch

Produktbeschreibung

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual "buying styles"...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a "learning adventure," Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to: ¿ recognize the four key buying styles ¿ understand what to do (and not to do) when selling to customers exhibiting each ¿ quickly spot the tell-tale signs that they are using the wrong approach ¿ gain the confidence of prospects ¿ improve their relationships with existing clients ¿ develop a strategy for approaching new prospects ¿ increase their chances of closing each and every sale This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

Produktdetails

• Verlag: Amacom
• Special
• Seitenzahl: 158
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: Juli 2009
• Englisch
• Abmessung: 229mm x 152mm x 8mm
• Gewicht: 242g
• ISBN-13: 9780814436523
• ISBN-10: 0814436528
• Artikelnr.: 41752702

Autorenporträt

Michael Wilkinson is Associate Professor of Sociology and Director of the Religion in Canada Institute at Trinity Western University. His is the author of The Spirit Said Go (2006) and the editor of Canadian Pentecostalism (2009). Steven M. Studebaker is Assistant Professor of Systematic and Historical Theology at McMaster Divinity College. He is the editor of Defining Issues in Pentecostal Theology (Pickwick, 2008).