Acknowledgments; Introduction; Part One: What is Multimedia?; Pre-Launch Thoughts; Organizing for Product Launch; And, Finally, For the Jargon-Challenged; Pitfalls of RFP Production Requirements; Final Review; Who Will Receive Your RFP; Ground Rules for Submitting a Request for Proposal; Meeting the Developer-Vendors; Examples of Proposal Project Description; More on the Proposal Style and Implications; Evaluation of Proposals; Project Clutter; Managing a Multimedia Project; Part Two: A Guide to Digital Media; Digital Media Delivery Systems
a Proliferation; What to Expect and Why We Did It That Way; Transportable Media: In the Beginning
The Floppy and Why It Still Lives; Hard Drive
Speed Champ and Getting Bigger Every Year; Laserdisc
The Format That Refuses to Die; CD-Rom
The Ubiquitous Media For All Permutations; CD-i
Interactivity in a Box; CRV
A Sony Recordable Solution for a Rushed Schedule; CD-R
(Recordable) Golden Solution for a Short Stack; Photo-CD
Digital Pix from Your Camera Store; DVD
The Five Inch Digital Video Di$c; Chips Ahoy
The Erasable/Programmable Read-Only Memory; Transportable Media on the Cusp
A Digital Catch-All: Magneto-Optical Disk; Floptical Disk; PCMCIA
Personal Computer Memory Card International Association
or the
PC Card;
CD-E
(Erase) Use Again and Again, But When?; Cartridge Drives; Wired Media: The Internet
What's There, What's Not There and Why Not; Direct Internet Use
Standing There With a Handful of Web; Managing the Web Spinning Process; Movin' On
Crossing Between CD-ROM and the Internet; The Cable Modem
Blow It Out Your Bag Pipe; Its a Wrap; Index
