John P. Kotter, Lorne A. Whitehead

Buy-In: Saving Your Good Idea from Getting Shot Down

• Gebundenes Buch

Produktbeschreibung

You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.

Produktdetails

• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 208
• Erscheinungstermin: Oktober 2010
• Englisch
• Abmessung: 216mm x 148mm x 23mm
• Gewicht: 338g
• ISBN-13: 9781422157299
• ISBN-10: 1422157296
• Artikelnr.: 30620449

Autorenporträt

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the world's foremost authority on leadership and change. Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC/3M Chairholder in the Department of Physics and Astronomy.

Inhaltsangabe

Table of Contents

Preface

Part One: The Centerville Story

1. The Death of a Good Plan 12
2. Saving the Day in Centerville, Part 1 21
3. Saving the Day, Part II 54
4. Saving the Day, Part III 72

Part Two: The Method

5. Four Ways to Kill Good Ideas 73
6. A Counterintuitive Strategy for
Saving Your Good Idea 89
7. 24 Attacks & 24 Responses 109
8. How The Method Helps Large-scale
Change 133
9. A Quick Reference Guide for Saving
Good Ideas. 143