Norm O'Reilly, Rick Burton

Business the NHL Way

Lessons from the Fastest Game on Ice

• Gebundenes Buch

Produktbeschreibung

Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.

Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 328
• Erscheinungstermin: 4. Oktober 2022
• Englisch
• Abmessung: 233mm x 162mm x 29mm
• Gewicht: 526g
• ISBN-13: 9781487508760
• ISBN-10: 148750876X
• Artikelnr.: 63594633

Autorenporträt

Norm O'Reilly is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for Sports Business Journal and the lead researcher on the Canadian Sponsorship Landscape Study. He has authored or co-authored numerous books, including Sports Business Management: Decision Making around the Globe and 20 Secrets to Success for NCAA Student-Athletes.

Inhaltsangabe

Acknowledgments
Foreword
Gary Bettman, NHL Commissioner
A Word from the Authors
1. It Starts at the Top
2. Why the World’s Business Leaders Use Sport to Drive Themselves
3. Why Ice Hockey Matters during Global Challenges
4. "Smart" Copycats Can Run with the Big Dogs
5. "Brand" New Offerings with Creativity
6. Innovation: How the NHL Has Thrived in This Space
7. Veterans Matter: The Case Study of Zdeno Chára
8. Market the NHL Way: Relevant to the Day
9. Women’s Professional Ice Hockey and the True Value of Inclusion
10. Conflict Management: What Can We Learn from the NHL?
11. Modern Cautionary Tales for Business: Cherry, Rhéaume, Peters, and
Chicago’s Blackhawks
12. Two Birds, One Stone
Afterword
Hayley Wickenheiser
References
Index