Business Strategy and Management Principles. Marketing Strategy of a Visual Commerce Startup - Berg, Friederike
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Seminar paper from the year 2018 in the subject Business economics - Miscellaneous, grade: very good, , language: English, abstract: This paper gives an executive summary and a generated marketing strategy of the visual commerce startup that is called Virtual Glutton (VG). The executive summary incorporates a brief overview of the company, its legal structure, its target market, its business model, its human resources, its marketing and sales, its financial summary, its technology as well as its research and development (R&D). It is initiated to use as a pitch deck. The research about the…mehr

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Produktbeschreibung
Seminar paper from the year 2018 in the subject Business economics - Miscellaneous, grade: very good, , language: English, abstract: This paper gives an executive summary and a generated marketing strategy of the visual commerce startup that is called Virtual Glutton (VG). The executive summary incorporates a brief overview of the company, its legal structure, its target market, its business model, its human resources, its marketing and sales, its financial summary, its technology as well as its research and development (R&D). It is initiated to use as a pitch deck. The research about the marketing strategy describes instruments using the example of Virtual Glutton to explain how to build a superior strategy and how to increase the number of customers.
Autorenporträt
I am a soon-to-be freshly minted Techpreneurship graduate from Harrisburg University of Science and Technology. In combining a rigorous academic experience with professional roles in the public and private sector, I have exemplified my keen ability to troubleshoot difficult problems, collaborate on teams, and develop strong relationships with a wide array of audiences. Recognized for improving operational optimization, I have a verifiable history of professional success as both an intern, student, and worker. Professional focal points include business development, entrepreneurship, IT systems, team leadership, process improvements, cross-functional team collaboration, and project management. Currently, I am an Operations & Project Management Intern with 1 Atelier. My professional experiences have been primarily in the fashion industry, however, I am seeking new opportunities within the technology sector and will soon have a graduate degree that supports that career path. Having completed courses such as Business Strategy and Management, Entrepreneurship and Innovation, and Economics of Scale, I have gained valuable insights into the intersection of technology and business. I am a self-starter with a pioneering spirit who is resourceful and able to take ownership of tasks quickly and reliably. I bring management experience and a willingness to take on added responsibility to meet tight deadlines. Colleagues and professors describe me as a progressive, driven, down-to-earth, enthusiastic team player with a strong work ethic and diligent problem-solving skills.