Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
Introduction Managing Appearances in Thomas Mann's Buddenbrooks 1901 Oratory and Publicity in Heinrich Mann's Der Untertan 1914/18 Organizing Speech in Gabriele Tergit's Käsebier erobert den Kurfürstendamm 1931 Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman 1934 Giving an Account of the Self in Ingeborg Bachmann's Malina 1971 Managing Bureaucracy in Hermann Kant's Das Impressum 1972 Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt 1972 Producing Ethos in Kathrin Röggla's wir schlafen nicht 2004 Communicative Contests in Philipp Schönthaler's Das Schiff das singend zieht auf seiner Bahn 2013 Conclusion Notes Bibliography Index
Introduction Managing Appearances in Thomas Mann's Buddenbrooks 1901 Oratory and Publicity in Heinrich Mann's Der Untertan 1914/18 Organizing Speech in Gabriele Tergit's Käsebier erobert den Kurfürstendamm 1931 Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman 1934 Giving an Account of the Self in Ingeborg Bachmann's Malina 1971 Managing Bureaucracy in Hermann Kant's Das Impressum 1972 Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt 1972 Producing Ethos in Kathrin Röggla's wir schlafen nicht 2004 Communicative Contests in Philipp Schönthaler's Das Schiff das singend zieht auf seiner Bahn 2013 Conclusion Notes Bibliography Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309