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The first systematic program for advancing business relationships. In five easy-to-follow steps, the book shows how to transform any casual business relationship into a valuable source for revenue, leads, and advice. Author Ed Wallace combines memorable anecdotes with a clear theoretical framework that shows individuals how to leverage their hard business skills with the often-overlooked soft skills of relationship building. In a recent survey, 88 percent of executives indicated that the strength of their client, customer, and referral relationships was critical to achieving their goals each year. But only 25 percent of those same executives said they had a formal process for planning, managing, and growing business relationships?and 73 percent of the group surveyed said they would be very interested in reading a book on this topic. BUSINESS RELATIONSHIPS THAT LAST delivers the process that so many people and organizations need.