Business Policy and Strategy

The Art of Competition
Herausgeber: Deusen, Cheryl van; Babson, Harold C; Williamson, Steven

• Gebundenes Buch

Produktbeschreibung

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 7th edition
• Seitenzahl: 262
• Erscheinungstermin: 13. Dezember 1995
• Englisch
• Abmessung: 235mm x 167mm x 19mm
• Gewicht: 508g
• ISBN-13: 9780849383243
• ISBN-10: 0849383242
• Artikelnr.: 22890322

Autorenporträt

Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by) , Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by) , Harold C. Babson (Columbus State Community College, Ohio, USA)

Inhaltsangabe

The Importance of Business Strategy & the External Business Environment.
Critical Beginnings. Understanding Existing Strategy. Identification of Key
Performance Measures.
Monitoring and Forecasting the Environment. Struggle for Survival and
Prosperity. Functional Area - Organization Design and Structure. Functional
Area -Strategic Marketing Issues. Functional Area-Financial Statements.
Functional Area-Production and Operations Management. Functional Area -
Human Resources. Management Information Systems.
Analyzing Global Business.