Business Planning for Managers - Lurin, Pierre Alexandre
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This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters: Getting Started - Structuring a business plan - Case study of a UMTS service provider - What can we learn from the dot.com crash? Financial Statements and Valuation - Understanding financial statements - Valuing businesses - Checklist of common pitfalls Forecasting Revenues and Costs - Forecasting is an art - Forecasting on the supply side - Forecasting demand Advanced Techniques - Knowing your competitors - Value chain and business model - Scenario planning - Valuing…mehr

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Produktbeschreibung
This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters: Getting Started - Structuring a business plan - Case study of a UMTS service provider - What can we learn from the dot.com crash? Financial Statements and Valuation - Understanding financial statements - Valuing businesses - Checklist of common pitfalls Forecasting Revenues and Costs - Forecasting is an art - Forecasting on the supply side - Forecasting demand Advanced Techniques - Knowing your competitors - Value chain and business model - Scenario planning - Valuing business opportunities as ¿Real Options¿ Business Planning for Managers is illustrated with 100 pictures.
Autorenporträt
Pierre A. Lurin is a long-time practitioner who brings hands-on experience from industry. He has helped managers develop better business planning skills in numerous seminars and consulting assignments across the world in the last 20 years. Pierre is currently a Managing Partner at INVESTAURA Management Consultants, a consultancy company specialising in Mergers and Acquisitions, Corporate Development and Enterprise Performance Management.