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Business, like war, is an intense fight for survival. In order to ensure survival, business managers and military leaders need to ensure that their organizations are on a path to dominate their competition.Strategy help us define our business, gives it a set of values, and gives it purpose. It helps us understand what success actually looks like. It provides a roadmap for our business, shows us our destination and identifies useful stopping points along the way.Companies fight each other for market share. Strategize about how to win the battle.