Corine Cohen

Gebundenes Buch

Business Intelligence

The Effectiveness of Strategic Intelligence and Its Impact on the Performance of Organizations

Beschreibung

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.

Autor

Corine Cohen has taught a number of courses at leading business schools like HEC (Ecole des Hautes Etudes Commerciales), ESCP-EAP (Ecole Supérieure de Commerce de Paris), IEP (Institut d'Etudes Politiques), ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales) and ISML (Sup de Luxe). She has also consulted many large organizations. Her research, teaching and consulting activities are focused on Business Intelligence, Luxury Brand Management, Marketing and Strategy.

Produktdetails

• ISTE
• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 304
• Erscheinungstermin: 1. Juli 2009
• Englisch
• Abmessung: 234mm x 155mm x 23mm
• Gewicht: 572g
• ISBN-13: 9781848211148
• ISBN-10: 1848211147
• Artikelnr.: 27054240