Business as Mission - Johnson, C. Neal; Rundle, Steven
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C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.

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Produktbeschreibung
C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.
Autorenporträt
C. Neal Johnson (Ph.D., Fuller Theological Seminary) is founding dean of the School of Business and is professor of international business at Bakke Graduate University in Seattle, Washington. He has had an extensive and unique thirty-year career as an attorney, banker, educator, business consultant and entrepreneur both domestically and internationally.