Building Your Direct Mail Program
Gwyneth J Lister
Broschiertes Buch

Building Your Direct Mail Program

Excellence in Fund Raising Workbook Series

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Direct mail is the lifeblood of any organization's fundraising program, providing steady income for the annual fund, helping to acquire new donors, creating opportunities to communicate with current donors, and providing valuable information about both donors and prospects. But it is also a highly personal fund raising vehicle-a one-on-one relationship that is developed, nurtured, and maintained. In Building Your Direct Mail Program -the latest book in the Excellence in Fund Raising Workbook Series --Gwyneth J. Lister provides the tools to make direct mail programs as effective and efficient a...