Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site -- one that makes visitors feel like they've found a new home on the Web.Whether you're creating a new site from scratch or embracing an existing audience. Building Social Web Applications helps you and your fellow web developers, designers, and project managers make difficult decisions, such as choosing the appropriate interaction tools for your audience, and…mehr
Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site -- one that makes visitors feel like they've found a new home on the Web.Whether you're creating a new site from scratch or embracing an existing audience. Building Social Web Applications helps you and your fellow web developers, designers, and project managers make difficult decisions, such as choosing the appropriate interaction tools for your audience, and building an infrastructure to help the community gel. With this book, you'll learn to: Understand who will be drawn to your site, why they'll stay, and who they'll interact with. Build the software you need versus plugging in off-the-shelf apps. Create visual design that clearly communicates what your site will do Manage the identities of your visitors and determine how to manage their interaction. Watch for demand from the community to guide your choice of new functions. Plan the launch of your site and get the message out. Building Social Web Applications includes examples of different application types --member-driven, customer service-driven, contributor-driven, and more -- and discusses different business models. If your company's ready to move into the world of social web applications, this book will help you make it a reality.
Gavin Bell designs social web applications for the Nature Publishing Group. He is an interaction designer, community advocate and product manager. Since the early 90s, he has been writing and designing for the web. Large scale web applications covering identity, on-demand media, geolocation and social software have been the main focus of his work at NPG and previously at the BBC. He has worked in academia, advertising, publishing and developed multimedia software. He lives in London with his wife and two sons. Find out more on his personal site gavinbell.com and his blog take one onion. Photo (c) James Duncan Davidson
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Dedication Preface Design As the Primary Approach Who This Book Is For Who This Book Is Not For What You'll Learn How This Book Is Organized Typographical Conventions Used in This Book Safari® Books Online We'd Like to Hear from You How This Book Came About Acknowledgments Chapter 1: Building a Social Application 1.1 Building Applications 1.2 The Distributed Nature of Seemingly Everything 1.3 Summary Chapter 2: Analyzing, Creating, and Managing Community Relationships 2.1 Analyzing Your Users' Relationships 2.2 Analyzing the Essence of Your Community's Needs 2.3 Summary Chapter 3: Planning Your Initial Site 3.1 Deciding What You Need 3.2 Building a Web Application 3.3 Choosing Who You Need 3.4 Planning the Life Cycle 3.5 Communicating During Development 3.6 Managing the Development Cycle 3.7 Collecting Audience Feedback 3.8 Summary Chapter 4: Creating a Visual Impact 4.1 Dynamic Interactions 4.2 Design First 4.3 Copywriting 4.4 Summary Chapter 5: Working with and Consuming Media 5.1 Media Types Affect Consumption Styles 5.2 Media Evolves and Consumption Styles Change 5.3 New Services Respond to Evolving Needs 5.4 Summary Chapter 6: Managing Change 6.1 Resistance 6.2 Internal Workflow 6.3 Community Managers 6.4 Summary Chapter 7: Designing for People 7.1 Making Software for People 7.2 Interaction Design 7.3 Identify Needs with Personas and User-Centered Design 7.4 Common Techniques for UCD 7.5 Running Interaction Design Projects 7.6 Using Agile and UCD Methods 7.7 Beyond UCD 7.8 Learning to Love Constraints 7.9 Including You, Me, and Her Over There, Plus Him, Too 7.10 Moving Quickly from Idea to Implementation 7.11 Don't Let Your Users Drown in Activity 7.12 Implementing Search 7.13 Understanding Activity and Viewpoints 7.14 Twelve Ideas to Take Away 7.15 Summary Chapter 8: Relationships, Responsibilities, and Privacy 8.1 We Are in a Relationship? 8.2 Personal Identity and Reputation 8.3 Handling Public, Private, and Gray Information 8.4 Privacy and Aggregate Views 8.5 See But Don't Touch: Rules for Admins 8.6 Private by Default? 8.7 Setting Exposure Levels 8.8 Managing Access for Content Reuse, Applications, and Other Developers 8.9 Summary Chapter 9: Community Structures, Software, and Behavior 9.1 Community Structures 9.2 Supporting Social Interactions 9.3 Who Is Sharing, and Why? 9.4 How Are They Sharing? 9.5 Social Software Menagerie 9.6 Groups 9.7 Summary Chapter 10: Social Network Patterns 10.1 Sharing Social Objects 10.2 Published Sites Expect Audiences 10.3 Deep and Broad Sharing 10.4 Capturing Intentionality 10.5 Cohesion 10.6 Filtering Lists by Popularity 10.7 Commenting, Faving, and Rating 10.8 Internal Messaging Systems 10.9 Friending Considered Harmful 10.10 Sharing Events 10.11 Summary Chapter 11: Modeling Data and Relationships 11.1 Designing URLs 11.2 Getting to the Right URL 11.3 Permalinks 11.4 Putting Objects on the Internet 11.5 Aggregating Data to Create New Content 11.6 Exploring Groups 11.7 Making the Most of Metadata 11.8 Connecting the Relationship to the Content 11.9 Considering Time Implications 11.10 Looking Beyond the Web 11.11 Summary Chapter 12: Managing Identities 12.1 Existing Identities 12.2 Forms of Identification 12.3 The Need for Profile Pages 12.4 Activity Pages 12.5 Invisibility and Privacy 12.6 Summary Chapter 13: Organizing Your Site for Navigation, Search, and Activity 13.1 Understanding In-Page Navigation 13.2 Connecting People Through Content 13.3 Providing Activity Pages 13.4 Filtering Activity Lists and the Past 13.5 Who Stole My Home Page? 13.6 Providing for Site Navigation 13.7 Summary Chapter 14: Making Connections 14.1 Choosing the Correct Relationship Model for Your Social Application 14.2 Information Brokers 14.3 Notifications and Invitations 14.4 Social Network Portability 14.5 Spamming, Antipatterns, and Phishing 14.6 Address Books, the OAuth Way 14.7 Changing Relationships over Time 14.8 Administering Groups 14.9 Summary Chapter 15: Managing Communities 15.1 Social Behavior in the Real World 15.2 Starting Up and Managing a Community 15.3 Trolls and Other Degenerates 15.4 Separating Communities 15.5 Encouraging Good Behavior 15.6 Gaming the System 15.7 Membership by Invitation or Selection 15.8 Rewarding Good Behavior 15.9 Helping the Community Manage Itself 15.10 Balancing Anonymity and Pseudo-Anonymity 15.11 Summary Chapter 16: Writing the Application 16.1 Small Is Good: A Reprise 16.2 How Social Applications Differ from Web Applications 16.3 Agile Methodologies 16.4 Deployment and Version Control 16.5 Infrastructure and Web Operations 16.6 Designing Social Applications 16.7 Your App Has Its Own Point of View 16.8 How Code Review Helps Reduce Problems 16.9 Beyond the Web Interface, Please 16.10 Bug Tracking and Issue Management 16.11 Rapid User Interfaces 16.12 Scaling and Messaging Architectures 16.13 Implementing Search 16.14 Identity and Management of User Data 16.15 Federation 16.16 Making Your Code Green and Fast 16.17 Building Admin Tools and Gleaning Collective Intelligence 16.18 Summary Chapter 17: Building APIs, Integration, and the Rest of the Web 17.1 "On the Internet" Versus "In the Internet" 17.2 Making Your Place Within the Internet 17.3 Why an API? 17.4 Being Open Is Good 17.5 Arguing for Your API Internally 17.6 Implementing User Management and Open Single Sign-On 17.7 Designing an API 17.8 Comparing Social APIs 17.9 Reviewing the APIs 17.10 Managing the Developer Community 17.11 Create an API? 17.12 Summary Chapter 18: Launching, Marketing, and Evolving Social Applications 18.1 Loving and Hating the Home Page 18.2 Financing Your Site 18.3 Marketing 18.4 Achieving and Managing Critical Mass 18.5 Evolving Your Site 18.6 Establishing the Rhythm of Your Evolving Application 18.7 Summary Colophon
Dedication Preface Design As the Primary Approach Who This Book Is For Who This Book Is Not For What You'll Learn How This Book Is Organized Typographical Conventions Used in This Book Safari® Books Online We'd Like to Hear from You How This Book Came About Acknowledgments Chapter 1: Building a Social Application 1.1 Building Applications 1.2 The Distributed Nature of Seemingly Everything 1.3 Summary Chapter 2: Analyzing, Creating, and Managing Community Relationships 2.1 Analyzing Your Users' Relationships 2.2 Analyzing the Essence of Your Community's Needs 2.3 Summary Chapter 3: Planning Your Initial Site 3.1 Deciding What You Need 3.2 Building a Web Application 3.3 Choosing Who You Need 3.4 Planning the Life Cycle 3.5 Communicating During Development 3.6 Managing the Development Cycle 3.7 Collecting Audience Feedback 3.8 Summary Chapter 4: Creating a Visual Impact 4.1 Dynamic Interactions 4.2 Design First 4.3 Copywriting 4.4 Summary Chapter 5: Working with and Consuming Media 5.1 Media Types Affect Consumption Styles 5.2 Media Evolves and Consumption Styles Change 5.3 New Services Respond to Evolving Needs 5.4 Summary Chapter 6: Managing Change 6.1 Resistance 6.2 Internal Workflow 6.3 Community Managers 6.4 Summary Chapter 7: Designing for People 7.1 Making Software for People 7.2 Interaction Design 7.3 Identify Needs with Personas and User-Centered Design 7.4 Common Techniques for UCD 7.5 Running Interaction Design Projects 7.6 Using Agile and UCD Methods 7.7 Beyond UCD 7.8 Learning to Love Constraints 7.9 Including You, Me, and Her Over There, Plus Him, Too 7.10 Moving Quickly from Idea to Implementation 7.11 Don't Let Your Users Drown in Activity 7.12 Implementing Search 7.13 Understanding Activity and Viewpoints 7.14 Twelve Ideas to Take Away 7.15 Summary Chapter 8: Relationships, Responsibilities, and Privacy 8.1 We Are in a Relationship? 8.2 Personal Identity and Reputation 8.3 Handling Public, Private, and Gray Information 8.4 Privacy and Aggregate Views 8.5 See But Don't Touch: Rules for Admins 8.6 Private by Default? 8.7 Setting Exposure Levels 8.8 Managing Access for Content Reuse, Applications, and Other Developers 8.9 Summary Chapter 9: Community Structures, Software, and Behavior 9.1 Community Structures 9.2 Supporting Social Interactions 9.3 Who Is Sharing, and Why? 9.4 How Are They Sharing? 9.5 Social Software Menagerie 9.6 Groups 9.7 Summary Chapter 10: Social Network Patterns 10.1 Sharing Social Objects 10.2 Published Sites Expect Audiences 10.3 Deep and Broad Sharing 10.4 Capturing Intentionality 10.5 Cohesion 10.6 Filtering Lists by Popularity 10.7 Commenting, Faving, and Rating 10.8 Internal Messaging Systems 10.9 Friending Considered Harmful 10.10 Sharing Events 10.11 Summary Chapter 11: Modeling Data and Relationships 11.1 Designing URLs 11.2 Getting to the Right URL 11.3 Permalinks 11.4 Putting Objects on the Internet 11.5 Aggregating Data to Create New Content 11.6 Exploring Groups 11.7 Making the Most of Metadata 11.8 Connecting the Relationship to the Content 11.9 Considering Time Implications 11.10 Looking Beyond the Web 11.11 Summary Chapter 12: Managing Identities 12.1 Existing Identities 12.2 Forms of Identification 12.3 The Need for Profile Pages 12.4 Activity Pages 12.5 Invisibility and Privacy 12.6 Summary Chapter 13: Organizing Your Site for Navigation, Search, and Activity 13.1 Understanding In-Page Navigation 13.2 Connecting People Through Content 13.3 Providing Activity Pages 13.4 Filtering Activity Lists and the Past 13.5 Who Stole My Home Page? 13.6 Providing for Site Navigation 13.7 Summary Chapter 14: Making Connections 14.1 Choosing the Correct Relationship Model for Your Social Application 14.2 Information Brokers 14.3 Notifications and Invitations 14.4 Social Network Portability 14.5 Spamming, Antipatterns, and Phishing 14.6 Address Books, the OAuth Way 14.7 Changing Relationships over Time 14.8 Administering Groups 14.9 Summary Chapter 15: Managing Communities 15.1 Social Behavior in the Real World 15.2 Starting Up and Managing a Community 15.3 Trolls and Other Degenerates 15.4 Separating Communities 15.5 Encouraging Good Behavior 15.6 Gaming the System 15.7 Membership by Invitation or Selection 15.8 Rewarding Good Behavior 15.9 Helping the Community Manage Itself 15.10 Balancing Anonymity and Pseudo-Anonymity 15.11 Summary Chapter 16: Writing the Application 16.1 Small Is Good: A Reprise 16.2 How Social Applications Differ from Web Applications 16.3 Agile Methodologies 16.4 Deployment and Version Control 16.5 Infrastructure and Web Operations 16.6 Designing Social Applications 16.7 Your App Has Its Own Point of View 16.8 How Code Review Helps Reduce Problems 16.9 Beyond the Web Interface, Please 16.10 Bug Tracking and Issue Management 16.11 Rapid User Interfaces 16.12 Scaling and Messaging Architectures 16.13 Implementing Search 16.14 Identity and Management of User Data 16.15 Federation 16.16 Making Your Code Green and Fast 16.17 Building Admin Tools and Gleaning Collective Intelligence 16.18 Summary Chapter 17: Building APIs, Integration, and the Rest of the Web 17.1 "On the Internet" Versus "In the Internet" 17.2 Making Your Place Within the Internet 17.3 Why an API? 17.4 Being Open Is Good 17.5 Arguing for Your API Internally 17.6 Implementing User Management and Open Single Sign-On 17.7 Designing an API 17.8 Comparing Social APIs 17.9 Reviewing the APIs 17.10 Managing the Developer Community 17.11 Create an API? 17.12 Summary Chapter 18: Launching, Marketing, and Evolving Social Applications 18.1 Loving and Hating the Home Page 18.2 Financing Your Site 18.3 Marketing 18.4 Achieving and Managing Critical Mass 18.5 Evolving Your Site 18.6 Establishing the Rhythm of Your Evolving Application 18.7 Summary Colophon
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