Building Findable Websites - Walter, Aarron
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This book offers web designers and developers actionable solutions that will drive traffic to their web sites. It is written from a development perspective, rather than from the marketing approach of many SEO books. The book provides a contemporary look at how web sites can be built with Search Engine Optimization coding strategies, Microformats, Web Standards, following Accessibility guidelines, and leveraging third party APIs all in an effort to drive traffic. The solutions presented are practical and essential for all web design and development professionals. Product Description This is not…mehr

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Produktbeschreibung
This book offers web designers and developers actionable solutions that will drive traffic to their web sites. It is written from a development perspective, rather than from the marketing approach of many SEO books. The book provides a contemporary look at how web sites can be built with Search Engine Optimization coding strategies, Microformats, Web Standards, following Accessibility guidelines, and leveraging third party APIs all in an effort to drive traffic. The solutions presented are practical and essential for all web design and development professionals. Product Description
This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your site

Help users find content within your site

Encourage return visits

The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters. Backcover
This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your site

Help users find content within your site

Encourage return visits

The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters. Chapter 1 Introducing Findability
Chapter 2 Markup Strategies
Chapter 3 Server-Side Strategies
Chapter 4 Creating Content that Drives Traffic
Chapter 5 Building a Findable Blog
Chapter 6 Adding Search to Your Site
Chapter 7 Preventing Findability Roadblocks
Chapter 8 Bring Traffic Back With a Mailing List
Chapter 9 Putting Findability Into Practice
Index