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The book presents works that deal with the issue of scientific dissemination carried out by universities, especially higher education institutions in Brazil, which are, in this country, the largest producers of scientific research. The question of the need to bring science and society closer together is seen from two angles: the benefits for society and, above all, the benefits for institutions, addressing concepts such as knowledge-power, always bearing in mind that it is the role of the media to bring this closer together using the appropriate discourse. The book includes three articles and…mehr

Produktbeschreibung
The book presents works that deal with the issue of scientific dissemination carried out by universities, especially higher education institutions in Brazil, which are, in this country, the largest producers of scientific research. The question of the need to bring science and society closer together is seen from two angles: the benefits for society and, above all, the benefits for institutions, addressing concepts such as knowledge-power, always bearing in mind that it is the role of the media to bring this closer together using the appropriate discourse. The book includes three articles and analyses of texts published by an important Brazilian university.
Autorenporträt
Êmili Adami Rossetti es periodista, licenciada por la Universidad Federal de Rio Grande do Norte y Máster en Medios de Comunicación por la misma institución, en cuya Agencia de Comunicación trabaja actualmente. La autora también tiene experiencia como profesora y como profesional del marketing, en el que tiene una especialización en MBA.