Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Who is thinking about technology management? Does the corporate board have the means to manage this spend? Should some percentage of the R&D be spent on improving technology and innovation management? This is where this book makes a contribution. It brings together the latest practice, research findings and thinking, presented in a way that addresses top management requirements. The goal is to secure the economic future of the firm, in the…mehr
Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Who is thinking about technology management? Does the corporate board have the means to manage this spend? Should some percentage of the R&D be spent on improving technology and innovation management? This is where this book makes a contribution. It brings together the latest practice, research findings and thinking, presented in a way that addresses top management requirements. The goal is to secure the economic future of the firm, in the context of a sustainable industry and society. Using the ideas and methods in this book, the board can assess and improve its own ability to deal with the challenge of technology and innovation.
The principal collaborators on this project are: THOMAS DURAND Ecole Centrale, Paris, France OVE GRANSTAND Chalmers University of Technology, Sweden CORNELIUS HERSTATT Technical University Hamburg-Harburg, Germany ARIE NAGEL Eindhoven University of Technology, The Netherlands DAVID PROBERT Cambridge University, UK BREFFNI TOMLIN University College Dublin, Ireland HUGO TSCHIRKY Swiss Federal Institute of Technology, Zurich
Inhaltsangabe
Acknowledgements Foreword Introduction Notes on the Contributors Meeting the Challenge of Technology and Innovation; Executive Summary D.Probert Wake-up Call for General Management: It's Technology Time; H.Tschirky Bringing Technology to the Boardroom: What Does it Mean?; H.Tschirky The Strategic Management of Technology and Innovation; T.Durand Structuring a Systematic Approach to Technology Management: Processes and Framework; D.Probert, C.Farrukh and R.Phaal Management: Processes and Framework; D.Probert , C.Farrukh & R.Phaal Strategy: Using Technology and Innovation Strategically; Executive Summary T.Durand Technology In Strategy and Planning; R.Paal , C.Farrukh & D.Probert Strategic Options When Facing Technological Change: Trigger or Shape, Stretch or Re-deploy; T.Durand Multi-Technology Management: The Economics and Management of Technology Diversification; O.Granstrand Competence: Building Up and Exploiting Technology Assets; Executive Summary A.Nagel and O.Granstrand How To Evaluate Technology Performance?: Taks and Structure of Technology Performance; H.Jung and H.Tschirky From R & D/Technology Management To IP/IC Management; O.Granstrand Technology Intelligence System: Benefits and Roles of Top Management; P.Savioz and H.Tschirky Technology Marketing: A New Core Competence of Technology-Intensive Enterprise; J-P.Escher and H.Tschirky Changing the Rules of the Game: Strategic Alliances, The New Competitive Weapon; G.Duysters, A. Nagel and A.Vasudevan New Challenges For R & D Management; J.Butler Innovation: Fostering and Managing the Innovation Process; Executive Summary C.Herstatt Promoting Innovation In Organizations Unable To Innovate; T.Durand Innovation Process Models and Their Evolution; C.Herstatt and B.Verworn The 'Fuzzy Front End' of Innovation; C.Herstatt and B.Verworn Market Research For Radical Innovation; C.Herstatt Strategic Decision-Making About Technology-Based Projects: Development and Use of a Risk Reference Framework; J.Halman, J.Keizer and M.Song Index
Acknowledgements Foreword Introduction Notes on the Contributors Meeting the Challenge of Technology and Innovation; Executive Summary D.Probert Wake-up Call for General Management: It's Technology Time; H.Tschirky Bringing Technology to the Boardroom: What Does it Mean?; H.Tschirky The Strategic Management of Technology and Innovation; T.Durand Structuring a Systematic Approach to Technology Management: Processes and Framework; D.Probert, C.Farrukh and R.Phaal Management: Processes and Framework; D.Probert , C.Farrukh & R.Phaal Strategy: Using Technology and Innovation Strategically; Executive Summary T.Durand Technology In Strategy and Planning; R.Paal , C.Farrukh & D.Probert Strategic Options When Facing Technological Change: Trigger or Shape, Stretch or Re-deploy; T.Durand Multi-Technology Management: The Economics and Management of Technology Diversification; O.Granstrand Competence: Building Up and Exploiting Technology Assets; Executive Summary A.Nagel and O.Granstrand How To Evaluate Technology Performance?: Taks and Structure of Technology Performance; H.Jung and H.Tschirky From R & D/Technology Management To IP/IC Management; O.Granstrand Technology Intelligence System: Benefits and Roles of Top Management; P.Savioz and H.Tschirky Technology Marketing: A New Core Competence of Technology-Intensive Enterprise; J-P.Escher and H.Tschirky Changing the Rules of the Game: Strategic Alliances, The New Competitive Weapon; G.Duysters, A. Nagel and A.Vasudevan New Challenges For R & D Management; J.Butler Innovation: Fostering and Managing the Innovation Process; Executive Summary C.Herstatt Promoting Innovation In Organizations Unable To Innovate; T.Durand Innovation Process Models and Their Evolution; C.Herstatt and B.Verworn The 'Fuzzy Front End' of Innovation; C.Herstatt and B.Verworn Market Research For Radical Innovation; C.Herstatt Strategic Decision-Making About Technology-Based Projects: Development and Use of a Risk Reference Framework; J.Halman, J.Keizer and M.Song Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
