Bridging the gap: Activation, participation and role modification deals with the development of different levels of the participation and activation of the visitor (for example hands-on, minds-on, user-generated exhibitions, guided tours conceptualized in the form of a dialogue, participation of different focus groups in the museum work, etc.). It develops programmes to encourage non-visitor groups to get to know the museum’s world. It provides best practice examples with a focus on trans-regional/ European topics.