This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. It was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. It was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Karen V. Fernandez is Associate Professor in Marketing at the University of Auckland, New Zealand. She utilises Consumer Culture Theory to understand consumers' relationships with their meaningful possessions, places and technology. Her publications include articles in the Journal of Consumer Research, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing and the Journal of Business Research. She is an Associate Editor of Consumption, Markets & Culture and has received multiple research and "best reviewer" awards. Bernardo Figueiredo is Senior Lecturer in Marketing at RMIT in Melbourne, Australia. His research examines how the globalization of markets and culture shapes consumption and marketing practices. He has a special interest in marketing issues related to consumer culture, mobility, multiculturalism, cosmopolitanism, value creation, and developing markets. His work has won awards at important conferences in the marketing and consumer research field. His publications include papers in the Journal of Consumer Research, Journal of Business Research, Marketing Theory, the Journal of Macromarketing, Journal of Marketing Management, and Consumption, Markets and Culture.
Inhaltsangabe
Introduction: Bridging boundaries in consumption, markets, and culture 1. Makeshift markets and grassroots reponsibilization 2. Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality 3. Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938-1958) 4. Bridging family boundaries: mediating postmodern complexity in urban Sinhalese Sri Lankan families 5. The crossing of physical boundaries: de-materialization and the move towards de-collecting
Introduction: Bridging boundaries in consumption, markets, and culture 1. Makeshift markets and grassroots reponsibilization 2. Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality 3. Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938-1958) 4. Bridging family boundaries: mediating postmodern complexity in urban Sinhalese Sri Lankan families 5. The crossing of physical boundaries: de-materialization and the move towards de-collecting
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