Brands That Rock
What Business Leaders Can Learn from the World of Rock and Roll
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connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. The best brands know and behave as if they are a part of popular culture. As current as the next hot single or stadium concert, Roger and Tina have it exactly right. Plus, they rock!' -Ed Razek, President and Ch Marketing Officer, Limited Brand and Creative Services ' The secrets to brand leadership rest in the emotional connections to ones core base....
connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. The best brands know and behave as if they are a part of popular culture. As current as the next hot single or stadium concert, Roger and Tina have it exactly right. Plus, they rock!' -Ed Razek, President and Ch Marketing Officer, Limited Brand and Creative Services ' The secrets to brand leadership rest in the emotional connections to ones core base. Brands That Rock brings this tough-to-really-learn lesson to life for todays marketers who have been rocking to this very backbeat all their lives in a fresh and exhilarating way.' -Todd Cunningham, Senior Vice President, MTV Brand Strategy and Planning
