Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University. Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies.
Inhaltsangabe
Preface 1. Introduction 2. The Changing Religious Marketplace 3. The Business of Religion 4. Branding Faith 5. The Course to God 6. The New Televangelists 7. Kabbalah: Marketing Designer Spirituality 8. The Politics of Faith Brands 9. Has Religious Marketing Gone Too Far?
Preface 1. Introduction 2. The Changing Religious Marketplace 3. The Business of Religion 4. Branding Faith 5. The Course to God 6. The New Televangelists 7. Kabbalah: Marketing Designer Spirituality 8. The Politics of Faith Brands 9. Has Religious Marketing Gone Too Far?
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