Brands, Competition Law and IP
Herausgeber: Desai, Deven R.; Waller, Spencer Weber; Lianos, Ioannis
Brands, Competition Law and IP
Herausgeber: Desai, Deven R.; Waller, Spencer Weber; Lianos, Ioannis
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Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
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Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 282
- Erscheinungstermin: 29. Juni 2015
- Englisch
- Abmessung: 235mm x 157mm x 20mm
- Gewicht: 565g
- ISBN-13: 9781107103467
- ISBN-10: 1107103460
- Artikelnr.: 42457877
- Verlag: Cambridge University Press
- Seitenzahl: 282
- Erscheinungstermin: 29. Juni 2015
- Englisch
- Abmessung: 235mm x 157mm x 20mm
- Gewicht: 565g
- ISBN-13: 9781107103467
- ISBN-10: 1107103460
- Artikelnr.: 42457877
Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part
I. Brands, Price Theory and Business Studies' Perspectives: 1. An
introduction to the competitive effects of branding Peter Davis and Kirsten
Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and
value brands in the United States James Langenfeld, Wenqing Li and Sophie
Yang; 3. The value of brands and the challenge of free riding Tony Appleton
and John Noble; Part II. Brands and Competition Law: 4. Brands, competition
and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and
brand management: insights from marketing for antitrust Gregory T. Gundlach
and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel
A. Crane; 7. The two sides of brand marketing: reconsidering competition
law governing distribution restraints Warren S. Grimes; 8. Brands, product
differentiation and EU competition law Ioannis Lianos; 9. Private labels,
brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part
III. Brands and IP Law: 10. Trademark dilution and the management of
brands: implications of the Trademark Dilution Revision Act for marketing
and marketing research John D. Mittelstaedt; 11. Trademark law meets
branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
I. Brands, Price Theory and Business Studies' Perspectives: 1. An
introduction to the competitive effects of branding Peter Davis and Kirsten
Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and
value brands in the United States James Langenfeld, Wenqing Li and Sophie
Yang; 3. The value of brands and the challenge of free riding Tony Appleton
and John Noble; Part II. Brands and Competition Law: 4. Brands, competition
and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and
brand management: insights from marketing for antitrust Gregory T. Gundlach
and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel
A. Crane; 7. The two sides of brand marketing: reconsidering competition
law governing distribution restraints Warren S. Grimes; 8. Brands, product
differentiation and EU competition law Ioannis Lianos; 9. Private labels,
brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part
III. Brands and IP Law: 10. Trademark dilution and the management of
brands: implications of the Trademark Dilution Revision Act for marketing
and marketing research John D. Mittelstaedt; 11. Trademark law meets
branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part
I. Brands, Price Theory and Business Studies' Perspectives: 1. An
introduction to the competitive effects of branding Peter Davis and Kirsten
Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and
value brands in the United States James Langenfeld, Wenqing Li and Sophie
Yang; 3. The value of brands and the challenge of free riding Tony Appleton
and John Noble; Part II. Brands and Competition Law: 4. Brands, competition
and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and
brand management: insights from marketing for antitrust Gregory T. Gundlach
and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel
A. Crane; 7. The two sides of brand marketing: reconsidering competition
law governing distribution restraints Warren S. Grimes; 8. Brands, product
differentiation and EU competition law Ioannis Lianos; 9. Private labels,
brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part
III. Brands and IP Law: 10. Trademark dilution and the management of
brands: implications of the Trademark Dilution Revision Act for marketing
and marketing research John D. Mittelstaedt; 11. Trademark law meets
branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
I. Brands, Price Theory and Business Studies' Perspectives: 1. An
introduction to the competitive effects of branding Peter Davis and Kirsten
Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and
value brands in the United States James Langenfeld, Wenqing Li and Sophie
Yang; 3. The value of brands and the challenge of free riding Tony Appleton
and John Noble; Part II. Brands and Competition Law: 4. Brands, competition
and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and
brand management: insights from marketing for antitrust Gregory T. Gundlach
and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel
A. Crane; 7. The two sides of brand marketing: reconsidering competition
law governing distribution restraints Warren S. Grimes; 8. Brands, product
differentiation and EU competition law Ioannis Lianos; 9. Private labels,
brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part
III. Brands and IP Law: 10. Trademark dilution and the management of
brands: implications of the Trademark Dilution Revision Act for marketing
and marketing research John D. Mittelstaedt; 11. Trademark law meets
branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.